Paul Watson
Catering businesses rely just as much on having proper marketing strategies as they do on the taste and quality of the food that they provide. Here are some ways that you can promote your new business so that you can start serving more customers.
Develop a User-Friendly Website
Get your users interested in everything that you have to offer through your website. Start by immersing your users in a visual-rich and smooth navigation experience around your website.
This means that you should be running a fully-responsive website capable of adjusting to different screen sizes without compromising an excellent web-surfing experience.
Be descriptive about your food offerings, menu choices and packages available. You should also update your website with new visuals and customer feedbacks as you serve more and more customers around your area.
Take Part in Events
Are there events happening within your catering servicing area? If there is, then you should take part in it by having a pop-up booth in that area.
Provide food samples to people dropping by your booth and give them your business name card along with a professional event proposal template. When you partake in this initiative, you are showing passers-by your professionalism, service and quality.
With any chance, you might capture your next regular client’s attention and consideration to cater for their future events.
Offer Referral Rewards
Even with all the new up and about digital marketing strategies out there, word-of-mouth is still one of the most reliable and most efficient ways to get your business ahead of your competitors.
Believe it or not, it just so happens that the easiest way for you to get new customers is through your existing customers. Always provide good servicing quality to show your customers that you are an excellent choice to recommend to others.
You can offer a small discount for your existing customers who referred new customers to your business to improve your referral rate and volume.
Build a Visual Brand on Social Media
Nothing tempts your audience more than the visuals and presentation of your food online. Build your social media pages with plenty of attractive visuals representing the menus and catering set up that you provide with your services.
You can consider building a Facebook page and an Instagram account first. Get a better grasp of how you should create and curate the content optimized for your social media pages with these two platforms. Then, you can consider exploring Pinterest and other visual-focused sites.
Don’t Forget Your Company Vehicle
Your catering business is going to need a truck or two to get the food and drinks delivered safely to your customer. With a vehicle that is going to represent your brand and business, you are going to want it to look decent, at the very least.
If you have a company truck that doubles as a pop-up food truck during special events, this step would be even more crucial for you. Make sure that your company branding style is portrayed on the vehicle, and do not be afraid to go creative with the vehicle wrapping or any other decorative items on it.
