When owning your own business, you’re always faced with decisions. Some of those decisions involve staffing, accounting, marketing, and more. No decision is, or shouldn’t be at least, taken lightly.
In this article, we’re going to focus mainly on marketing and, in particular, search engine optimization, and why it should be viewed as a long-term investment.
What is SEO?
SEO, short for search engine optimization, is the process of optimizing a website, both on-page and off, to make it more visible on search engines. By continually optimizing your website and ranking for new keywords, you maximize the number of organic traffic you’ll receive each month.
Why is it important?
In short, search engine optimization is essential because of search intent. Unlike social media, people use search engines to find exactly what they want. For example, if I am searching for an emergency plumber, I will click on one of the search results and most likely contact that plumber. Your conversion rate with search engine optimization will be a lot higher than it is with paid media. That’s not to say that there isn’t a need for paid media, but merely saying that organic search delivers the highest ROI.
Why the long-term?
Search engine optimization is not some overnight gimmick. It takes time, patience, and commitment, but the long-term effects are enormous if you agree to invest. For example, once you rank for a competitive keyword at the number one position, as long as you continuously stay competitive or don’t do anything shady, you’ll continue to reap the benefits of position one for a long time!
As we mentioned previously, search engine optimization is a long-term game, but so are the benefits. Because of this, it should be treated as a long-term investment. You wouldn’t invest $100 in the stock market and expect to make $1,000 the following day, so don’t think search engine optimization works any differently.
Stay the course, do what you have to, and remain committed. Then, you’ll begin to scale your business to massive amounts!
If you’re looking for a reliable search engine optimization agency to help you generate more organic traffic online, The Dillon Ross Group is available to help!