Michael Curry
“Communication is key,” we say that all the time, but how much are you actively doing it with your customers?
Take a moment and think about what your customers would say about you? If you are unsure and having trouble gathering an honest perspective, then it’s time to get digging.
The internet has become the world’s primary resource for information. Every day people turn to their computer and keyboard to share their views and learn about what others have to say.
Studies have shown that about 91% of online users read online reviews, and 84% trust online reviews more than personal recommendations.
How would you score your online reputation? Is it good? Is it bad? These are the basic questions you should be asking yourself and looking at how to improve.
If you would like to thoroughly assess your business reputation, don’t be afraid to seek professional consultation.
Understand your Customers
The first and most crucial step to effectively communicate with your customers is to understand them.
Know your ideal customer and learn about what attracts them to your business. The clearer you can picture them, the better you know how to approach and develop a trusting relationship.
For example, why start a business YouTube account if you know that your customers spend most of their online activity on Facebook and Instagram?
It’s like learning Spanish when the person you’re trying to talk only speaks French. You’re not only wasting your time and effort, but you’re not getting any closer to your goal.
Look for opportunities to gather information about your customers and make well-informed business decisions.
Popular Online Communication Channels
The internet has hundreds of thousands of ways to connect and manage your online reputation, but here are some popular channels you may want to look into.
With over 2 billion monthly active users, Facebook has several features businesses utilize to promote their brand.
The community page is a great feature for customers to engage and learn more about the company. You can find space most commonly used for dialogue, allowing users to post photos, videos, and comments.
Facebook reviews matter – A LOT. The section provides valuable feedback for online users interested in your business.
Studies revealed that 74% of people use Facebook to learn more about a business, which means that your reviews are critical.
Actively manage your business page by removing negative Facebook reviews and promoting positive ones.
Blogging
If you have been on the internet long enough, you know about blogging. If not, blogs are websites run by an individual or a small group of people that write informational articles in a conversational style.
Bloggers generally write to niche audiences about their strong passions and comprehensive knowledge on particular subjects.
Although this can be difficult and time-consuming, writing relevant content can greatly strengthen your relationship with your followers.
Email Marketing
Email is one of the best ways to communicate with your audience. Not only do emails promote your business and build customer loyalty, but it can give you valuable insights about your customers.
According to Convince and Convert, shoppers who get marketing emails pay about 138% more than those who don’t.
Write a clear message that directly speaks to your audience and aligns well with your goals.
Final Words
Every customer wants to feel and be treated as though they are your only customer. Build a loyal customer following by engaging with them face to face and online.
There should be no difference in how you treat your customers in-person vs. online, and you’ll see a significant return on your investment.
