Michael Curry
Digital marketing continues to increase in significance as people keep flocking to mobile technology. Younger generations are growing up with mobile devices, and aging Baby Boomers are finding information, shopping, and friends on the internet.
If you want to stay ahead of your competition, it’s important for your digital marketing agency to add these 5 digital marketing trends to your marketing plan.
1. Personalization
Personalization can be added to marketing campaigns in numerous ways. One of the easiest is by directing your email program to send to each subscriber’s name instead of a general greeting. As you collect more information about your prospective customer, send appropriate communications tailored to their individual needs using segmentation.
2. Video Marketing
Video is one of the top interactive ways to engage clients. It’s easy to watch on your smartphone or tablet while waiting in line at the bank or while running on a treadmill. Videos also have their own SEO value and often show up in search at the top of the results page. While YouTube is a highly popular channel for sharing videos, you can now film directly to Facebook and Instagram. According to WyzOwl, 72% of businesses say video has improved their conversion rate.
3. Visual Search
Visual search is just starting to take off, but expect technology to improve rapidly. Pinterest has created Lens, a system to find an item online via a photograph. Google Lens is a search engine for Pixel phones that recognizes landmarks and more from a phone app.
4. Voice Search
The most notable example of voice search is Amazon’s Alexa with Microsoft’s Cortana not far behind. This technology is gaining in sophisticated at a phenomenal rate. Soon everyone will be enjoying the benefits of living, working and playing using audio search.
5. Social Media Stories
Stories are fast becoming a way to learn more about a company or person using short videos or photos with a narrative. These are generally shot with a smartphone so there is no need for fancy professional photography. Stories offer anecdotes about the people behind the products or services you sell.
