How A Website Theme Can Impact Your Business

In digital marketing the best approach to take when building a website is to think of it as a physical place that your customers will visit. Much like a physical store, your website needs to be appealing and interesting enough to grab the attention of anyone who is visiting. 

But it’s worth noting that flashy graphics and too many colors can make your website overly complicated and visually overwhelming. 

The key to building a successful website is finding the right balance between engaging and professional. A website with the right balance will attract new visitors and keep old ones coming back for more.

Themes In Relation To Business

Your website is one of the most valuable digital marketing tools at your disposal. It gives you a platform to showcase your talents, products and/or services to new and existing customers. It’s also a convenient way to demonstrate the perks of doing business with you (via reviews and testimonials). 

A theme is so much more than just a bunch of designs, style sheets and colors. A theme forms the core design of your website and can make an everlasting impression on visitors. This is why choosing the right theme for your website is important. 

As a business owner you need a theme that will dazzle your visitors while still providing them with valuable information about your business. With literally thousands of themes available to choose from, selecting the right one for your business can be a little difficult because themes can have a direct impact on your business.

Importance of Choosing The Right Website Theme

As we mentioned earlier, your website’s theme gives visitors their first look into what your business is like. So choosing a theme that is equipped to cater to your specific target market is the best place to start. 

  • Choose A Theme That Suits Your Business

People need to know what to expect when visiting your website. If you’re a photographer people will want to see you past work which can be displayed with a portfolio theme. But if you’re an online comic book store, customers would need product information, pricing, payment options and an easy check-out system that an ecommerce friendly layout would offer.

  • Consider Your Target Market

Creating a website for a specific audience, as opposed to creating one at random, will result in better traffic for your website. By understanding the needs of your specific audience you can select a theme which they find appealing. In the case of an existing brand, your audience is already familiar with the overall look and message of the business. In this instance choosing a theme that compliments your existing logos, fonts color schemes is the best way to go.

  • Don’t Compromise On Quality

Most hosting sites have a lot of free themes on offer. Although using a free theme might be easy on your bank account, you need to make sure that it’s the best option. As a business owner your website is an investment.That’s why you need to select a high quality theme that will be an asset to your business over time. Themes that cost a little more often give you more customization and editing options. This is essential because no one wants to be stuck with a theme that can’t be customized to your needs.

  • Choose A Theme That’s SEO Friendly

Websites are made to be seen and attract as many visitors as possible. Because it’s pointless building a beautiful website with awesome content if no one is going to see it. Effective SEO strategy is the best way to achieve this goal. SEO will help you achieve a high search engine ranking and drive traffic to your website. 

Oddly enough, a theme can have an impact on your SEO. This is why it’s important to pick a theme that’s SEO friendly. Choose a theme with a clear hierarchy and simple navigation which will work in conjunction with your SEO techniques. Avoid themes that are poorly coded because this makes it difficult for Google bots to crawl your website. Poor coding will also slow down your website which will negatively affect your search ranking.

What do you think?

Written by David Thacker

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