When running a business, we all know that first impressions are often times the most important. Anyone or anybody walking on the street is a potential customer. For the part of the owner, he or she must have a way to attract those customers and make great efforts to have a remarkable and memorable first impression. The most effective attraction you can have for your business is through an advertising sign – outside the store. However, it is important for a business to know the different advertising strategies and possibilities available. Neon signs are one of the most highly recommended tool and is ideally for business owners who wants to start small and slowly.
Neon signs are and have been a popular business promotion medium for decades now. Even though they fell despised in the early 1980s and 1990s, it remains a highly recommended choice for restaurants, retail storefronts and even service businesses. There is an exceptional temperament of a neon’s glow that makes it attractive and mesmerizing to human beings. They are also economical and can be used for various purposes such as business banners, an event banner, for promoting products, and more. Let’s take a deeper look at some of it’s advantages below and learn how neon signs can benefit your business today.
Benefits of Using Custom Neon Signs for Advertising:
High Visibility – Neon signs are a luminous, eye-catching addition to any business front that will make a big difference for your visibility. If neon signs are used at the entrance of the established, most people will be captivated by the lights and this will lure them in. In addition, these lights are highly visible and can be seen from far off. It is easy to spot for potential and old customers too. At night, our eyes are naturally drawn to color and light in the dark, installing a neon sign can be very appealing to the eye and instantly boosts your impressions.
Saves Energy Consumption – The use of neon lights has been advocated by environmental organizations because of it’s eco-friendly operation and their signage does not have to be changed frequently by the owners as it has a long life. Physical and chemical interaction of electricity with gas is how these neon signs work. This process makes neon lights much low on energy and can help save an estimated 50 to 60 percent energy compared to traditional lights.
High Durability – You will get your value for money because these signs are very durable and will last a long time, if properly built and installed. It has a record of lasting up to 10-12 years. When you consider that the bulbs require very little upkeep and traditional light signs can fail after as little as 6-7 months, the value of neon signage is clear.
Freedom to Design – Custom neon signs is apparently the only banner medium that has the potential to be moulded into any shape and design easily. It is possible to choose from a wide array of symbols, numbers, letters, shapes and sizes. Apart from that, there is a wide color palette to choose from as well.
Nighttime functionality – Neon signs make it possible for businesses to operate at night. Since they offer high visibility, they are also advantageous to small businesses that can be spotted throughout the day and night.
Easy Setup – Neon signs can be used anywhere, with the right strategy in place. They are perfectly safe to be used both inside and in outside environment.