David Thacker
Not convinced that selling products online is worth your time? You should know that global e-commerce sales have reached a record-high $26.7 trillion over the past year.
A digital storefront allows you to share your fantastic products with the world!
But before you start advertising your business online, you’ll want to know what to avoid. Keep reading to learn about three major pitfalls that could tank your online business before it even gets off the ground.
1. Poor Storefront Design
Imagine walking into a store for the first time and seeing items scattered about on the floor. Not only is everything in disarray, but the price tags for items are either missing or hard enough to read that they’re not worth checking out.
You’d walk out the door, right? Well, that’s exactly how customers feel when they visit a website with a poor user experience (UX).
A well-designed online business is organized, easy to navigate, and loads quickly. Your goal should be to make purchasing an item as easy as possible.
2. Focusing on the Wrong Selling Points
It’s so easy to get caught up in the idea that you have to be in sales mode 24/7. Sure, you’re trying to sell your products or services online, but remember that customers tend to be skeptical of pushy language.
As you start writing product descriptions for your store, focus on how these items can address the pain points of a customer’s life. Tell them how it’ll make life easier or more convenient in practical ways.
You’ll also need to take fantastic product images. Make sure your photos are framed well and take pictures from different angles so the customer can give a better sense of a product’s dimensions.
If you don’t have the time needed for starting an e-commerce business, you can always outsource your store management and marketing to a third-party service like Axomo, which can manage your digital advertising while helping you grow your sales.
3. Trying to Handle Everything Yourself
If you’re running a small brick-and-mortar online store, it’s easy to feel as though you’ve got a grasp on everything and can handle the logistics in-house. It might be worth giving it a second thought, however.
Leaving everything up to your in-house team means that you’re responsible for every aspect of the fulfillment process, from printing shipping labels and making sure everything gets out in a timely manner to handling lost packages and return items.
Don’t forget, that’s in addition to all of your other business-related tasks! Suffice to say, it can grow to become quite overwhelming.
Instead, consider reaching out and partnering with a fulfillment business. Though it does mean spending more money upfront, it can lead to increased customer satisfaction, repeat purchases, and of course, less stress for you to deal with!
Having Trouble Selling Products Online? Avoid These Mistakes for Better Results
Running an online shop means knowing your limitations, whether it’s web design, fulfillment, or even uploading photos and writing captivating product descriptions. Don’t be afraid to outsource a bit and ask for help. Spending a bit today might help you make even more tomorrow.
Interested in learning more about selling products online? Be sure to check out our business content for more great tips on how you can advertise your business in a modern way and get the results you’ve waited for!
