David Thacker
Is it easy to drive traffic to an e-commerce site? No, but it’s definitely doable. Thanks to social media, you can advertise a variety of high-quality products online and direct potential customers to your online store with as little effort as possible.
But are you getting the right traffic to your e-commerce site?
Are you getting the conversion you need to boost your ranking in Google?
No?
Well, don’t fret.
This article is going to help you ensure that you’re getting the right traffic to your online shop. Let’s dive in!
Tips on how to boost traffic to your e-commerce store
Here’s a list of tried and tested methods for increasing traffic to your website.
- Use Google AdWords to your advantage.
Google AdWords is an online advertising platform that’s specifically designed to bring in more people to your e-commerce shop, using Per-Per-Click (PPC) ads on Google’s search results.
You can also promote your shop’s app across iOS and Android devices. Aside from that, you can upload video ads on YouTube to target a specific audience based on demographics and interests.
- Publish premium quality content.
You have to make it a point to keep your content relevant, original, fresh, and engaging. Consumers nowadays don’t just go to an online shop to buy products, and that’s it. They check out retail shops for relevant information that will help them make informed decisions.
This is why it’s important that you set up a blog to give your audience what they are looking for – great content. It can be a product review, tutorials, news, and other informative content that people will find valuable, engaging, and shareable.
- Put a lot of attention on your Facebook page.
Nowadays, 75% of all consumers worldwide use Facebook to get practical information on products, updates, news, etc. This huge social media platform now acts as a general directory. That is one good reason why you need to put a lot of effort into your Facebook page.
You have to make sure, though, that all the content you post on your page is original, plagiarism-free, and engaging. You should also see to it that your business’ contact details are visible for everyone to see. Additionally, you can pay for Facebook Ads, which is also a pay-per-click (PPC) advertising method, to get more targetted traffic to your store quickly.
- Consider working with influencers.
Influencers are called such because they have the power to influence potential buyers’ minds. You can hire well-known vloggers on social media to create a buzz around your business and products. These influencers will then create and post content based on the product you want them to review or promote.
- Engage with other blogs.
Submitting guest blog posts to other relevant blogs in your niche can drive targetted traffic to your site. Aside from ensuring that you maintain a good reputation and customer satisfaction, you should also see to it that your content is fresh, insightful, and engaging, attracting new potential audiences in the process.
Bottom line
As you can see, there are many things you can do to drive traffic to your e-commerce store and increase conversion rate. You just have to make sure that it is 100% original, relevant, and engaging enough to make people want to visit your website.
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