DIY Branding: Understanding and Creating Your Own Online Logo

Creating a logo is one of the most important steps towards building a brand identity. It’s the first thing people see and the one thing that they remember when they think about your brand. However, hiring a professional designer to create a logo can be expensive, which is why making a logo online is an excellent option. In this article, we’ll discuss how to make a logo online.

Determine Your Brand

Before you start designing your logo, you must understand your brand identity. What does your company do? Who are your target customers? What are your unique selling points? The answers to these questions will help you choose the right colors, fonts, and imagery for your logo.

Choose a Logo Maker Tool

There are many online logo maker tools available, and each one has its own unique features. Some popular options include Canva, Wix Logo Maker, and Tailor Brands. These tools have a wide selection of templates, icons, and design elements that you can use to create a logo.

Pick a Template

Once you’ve chosen a logo maker tool, browse through the templates available and select one that fits your brand. Look for templates that have a similar style to your brand identity, and then start customizing.

Choose Colors

Colors play a significant role in creating a brand identity. Select colors that reflect your brand’s personality and values. If you’re not sure what colors to choose, look at color psychology and what each color represents. For example, blue represents trust and reliability, while red represents passion and excitement.

Add Font

Fonts can convey emotions and set the tone for your brand. Choose a font that is easy to read and represents your brand’s personality. Sans-serif fonts are modern and straightforward, while serif fonts are more traditional and sophisticated.

Add Icons and Images

Icons and images can add a unique touch to your logo and represent your brand’s values. Look for icons and images that are relevant to your brand and industry. For example, a tech company might use an image of a computer or circuit board in their logo.

Customize Your Logo

Customizing your logo is essential to make it unique. Change the color, font, and size of your logo elements until you’re satisfied with the design. Make sure that the logo is easy to read and recognizable.

Download Your Logo

After you’ve finished designing your logo, download it in a high-resolution file format. You’ll need this file to use your logo on your website, social media profiles, and marketing materials.


Creating a logo online is a great option if you don’t have the budget to hire a professional designer. With the right tools and knowledge, you can create a logo that represents your brand identity and stands out from the crowd. Remember to keep it simple, relevant, and memorable.

What do you think?

Written by Michael Curry

7 Tips for Building An Efficient Creative Team

Branding Made Simple: Crafting Your Own Logo Online