Starting a small business is a difficult, yet rewarding adventure. One of the most important first steps to this endeavor is creating your own website, but what is the best website builder for small businesses?
Knowing the Benefits and Drawbacks of Website Builders
Before you decide on what the best website builder is for your business, you need to understand how a website builder is going to benefit and hurt you.
Benefits of a Website Builder
Website builders allow you to build your own website without any coding knowledge. They often come with free packages and can have your site up and running in about a week or less.
Drawbacks of a Website Builder
There are a lot more downfalls to using a website builder than most people are aware of. For starters, your site is going to look like thousands of other sites due to their limited drag and drop options. As a result, your site will not be search engine friendly, making it hard for your consumers to find you.
Besides that, you have to do all the work yourself. This takes up valuable time that could be spent doing other things for your business.
Should You Use A Website Builder?
Using a website builder results in a less than optimal website that you cannot completely customize. It also results in you missing out on potential customers. That is why we highly recommend using a website development company instead of a builder if you are starting your small business.
Website developers custom code you a premium website that ranks well on search engines. Whatever design style you want, they can do. Not to mention they require minimal input from you, so that you can focus solely on running your business and not building a website.
Best Website Builder for Small Businesses
If you have your heart still set on a builder, you should consider Squarespace. They outcompete Wix in terms of flexibility of design, pricing, and maintenance. However, they don’t come close to comparing to what a professional web developer could create for your business.